One of the largest online betting firms Bet365 announced today that they have signed a long term sponsorship with the famous racecourse in Newbury. This new deal will make Bet365 the main sponsor for Hennessy Heritage Festival.
This Sponsorship deal will let the betting firm enjoy certain marketing benefits during the tree day race. This race is scheduled to begin on November 28th, 2012. The race is also co-sponsored by the Cognac king Hennessy. Hennessy is known for providing a variety of different fine Cognacs that will please even the finest of drinkers.
The Joint Chief Executive for Bet365 Denise Coates commented on this new deal saying, “The Hennessy Gold Cup is one of the more prestigious races to occur within the National Hunt Calendar and it is also a favorite with racing fans from all across the world. We are pleased to be the new main sponsor for Hennessy Heritage Festival and we look forward to working with them in the near future.
The Joint Managing Direction for the Newbury Racecourse Stephen Higgins also commented on this new deal saying, “Bet365 is a well-known worldwide brand that has supported British Racing for many years. We are excited to be sponsored by the online betting website and we can’t wait to work with them in the future. We expect nothing but positive results for the both of us and we hope to continue this sponsorship for a long time to come”.