According to a report made earlier on this week by SportsBusiness Daily. Nascar & Comcast have entered a new title sponsorship deal which will last over the course of the next ten years. This deal has been in negotiations for half a year, with these negotiations finally coming to an end it will allow for Comcast to earn a mass amount of money as die hard Nascar fans will purchase Comcast so that they may get all of the exclusive content that comes from this title sponsorship deal.
Nascar recently went looking for a new title sponsor late in 2013 as Nationwide Insurance decided at random that they wanted to pull out as the title sponsor for second tier Nascar. Instead Nationwide Insurance became the title sponsor for the first tier Nascar events. This has allowed for Comcast to take on the role as the second tier Nascar Title Sponsor.
The 2014-2015 Season of Nascar will begin in the weeks after September. You can look forward to new changes in Second Tier Nascar due to this new title sponsorship deal.
“The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte,” the report said. “The announcement follows several months of negotiations and represents a major achievement for NASCAR.”
“Comcast emerged as a viable replacement after the company’s sports TV group, NBC, signed a 10-year, $4.4B rights deal with NASCAR,” the SBD report said. “As part of the deal, Comcast agreed to spend $10M marketing and promoting the sport.”